The customer has already used the website, which by that time was out of date in terms of design, did not have a selling structure and a mobile version.
We agreed on a new idea, which included:
A technical task was created in the form of an interactive sketch prototype of a future landing page with a selling structure.
For this we applied such blocks:
Together with the customer, they approved the layout of the landing design with elements of the Spanish style. The main task of the landing is to create positive emotions for the target audience, with the desire to receive an offer about a beautiful and trained Spanish horse. For this we applied:
After some time, the landing and the paid advertising organized by us, it turned out that the customer has a target audience living in Europe. This audience is unlikely to respond to a Russian-language website and advertising. Therefore, it was necessary to find a solution to this problem, which would include:
We proposed to the customer, approved and implemented an action plan to solve the problem of retaining the right segment of the target audience. This plan included: