Contextual advertising in Google Ads and Yandex Direct
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Internet advertising promotion
01Target audience analysis and product audit
- Study of products or customer services
- Analysis of the niche and competitors of the customer
- Search for the advantages and disadvantages of the advertised product or service
- Hypothesizing the method, method and scope of advertising promotion
02Creating a semantic core
- Collection and analysis of current search queries of visitors to sites of this niche
- Grouping selected keyword phrases for use in ad groups
- Based on the data obtained, the construction of the semantic core
03Creation, setup and maintenance of advertising campaigns in Google Ads and Yandex Direct
- Opening an advertising account with Google Ads or Yandex.Direct
- Creation of advertising campaigns with a choice of strategy, according to the hypothesis put forward
- Connection of a system of payment for advertising budgets
- Connect and configure statistics collection
- Launching, setting up and running advertising campaigns
- Collection of reports on the results of advertising promotion in the reporting period
Batch or individual promotion on the Internet
Starter pack
from$250+ monthly advertising budget
- Competitor analysis
- Site analysis
- Selection of up to 100 basic search queries
- Search contextual advertising up to 100 key keys
- Creating and installing counters
- Website traffic monitoring
Monthly maintenance of this package – 100$
Main pack
from$400+ monthly advertising budget
- Competitor analysis
- Site analysis
- Selection of up to 500 basic search queries
- Search contextual advertising up to 500 key keys
- Creating and installing counters
- Website traffic monitoring
- Lead Generation Statistics
Monthly maintenance of this package – 150$
Individual package
from$1000+ monthly advertising budget
- Competitor analysis
- Site analysis
- Parsing the full semantic core
- Search and display contextual advertising across all semantics
- Creating and installing counters
- Monitoring and analysis of site traffic
- Lead Generation Statistics
- Creating a page in social networks, setting up targeted advertising
Monthly maintenance of this package – 200$