The customer has already used the website, which by that time was outdated in terms of design, did not have a selling structure and a mobile version.
We agreed on a new idea, which included:
The SoW was created in the form of an interactive sketch prototype of a future landing page with a selling structure.
For this, we used the following blocks:
Together with the customer, they approved the layout of the landing design with elements of the Spanish style. The main task of the landing is to create positive emotions for the target audience, with the desire to receive an offer about a beautiful and trained Spanish horse. To do this, apply:
After some time, the work of the landing page and the paid advertising organized by us, it turned out that the customer had a target audience living in Europe. This audience is unlikely to respond to a Russian-language website and advertising. Therefore, it was necessary to find a solution to this problem, which would include:
We proposed to the customer, approved, and implemented an action plan to solve the problem of retaining the right segment of the target audience. This plan included: